What Impact Has Technological Convergence Had on Production, Distribution and Circulation?

BECAUSE OF TECHNOLOGICAL CONVERGENCE THE 2016 MOVIE WAS ABLE TO BE MADE DIFFERENTLY FROM THE 1967 VERSION...

High production values:

• The high amount of CGI used 
• It has a clear look 
• It could be screened in 3D and IMAX 
• They used digital cameras to make a movie like we've never seen before 
• Used the same book from the 1967 version - non-stop continuous shot at the beginning - drawing from real life - paying homage to the original 

Quotes about the movie from the director:

"I thought that using the technology of today to recreate some of the images from the animated film was cool"

"I had a different set of tools and technology"

 Intertextuality:

• The Lion King - one of the scenes where Mowgli is running away from Shree Khan is reminiscent of The Lion King (one of the most popular movies made by Disney)

IMAX:

• The filmed the movie with IMAX cameras - immense 
• You have to reload the camera for 20 mins after every 3 mins of filming 
• Incredible detail 
• IMAX camera - quality driven product 
• Using this to promote the movie 
• They used IMAX technology not just IMAX camera 

Performance Capture:

• The actors expressions - incredible detail 
• The realistic looking animals 

Features:

• They realised featurette and behind the scenes videos 
• To show the audience how the movie was made 
• Our relationship with technology has changed
• Attracts Audience 
• Circulation - markets products 
• DVD - directors commentary 
• Posters of Voice Actors next to their on screen characters - dim lighting - dark themes - sinister 
• Merchandise - circulating - free promotion 
• Aimed at kids - one has it - all others also want it 

Identity Negotiation Theory:

When you're with a group of people you want to fit in - you pick up habits of the group 

you negotiated towards what others are doing/feel 

Disney exploits this idea