THE MOVIE SCREENING PROCESS:
PRODUCER - DISTRIBUTOR - THEATRE - CUSTOMER
WHAT COMES UP ON A GOOGLE SEARCH OF THE MOVIE:
- The audiences and critics received the movie well - and rated it on websites - this is similar to word of mouth - there are polls to see what you think this makes ratings less biased, websites include 'Rotten Tomatoes' and 'IMDB'
- The focus of the search of is to see what others thought of the movie
- This is prompted by Facebook, Instagram and Twitter - social media platforms - this is only available due to Web 2.0 - greater audience interaction than ever before
- They had celebrity endorsement (2016) reliant on this for marketing while in 1967 they focused more on the writing
- Reputable companies/newspapers have critics review
- They show you how you can access the movie, or watch it and where - distribution - now easier to watch and access movies with streaming service - also reaches a higher viewer count
- The movie details : allows you to decide if you want to watch it (inc. BBFC ratings)
- Mixing genres - Hybrid this doubles the amount of potential audience
HORIZONTAL INTEGRATION (CROSS MEDIA CONVERGENCE) - USING OTHER MEDIA PLATFORMS TO ADVERTISE THE MOVIE
VERTICAL INTEGRATION - THE PART OF DISTRIBUTION, MARKETING, PRODUCING, CIRCULATION IS KEPT WITHIN THE COMPANY
Facts about 'The Jungle Book' (2016):
- It was directed by Jon Favreau
- It was produced by Justin Marks
- It starred:
Idris Elba as SHERE KHAN
Ben Kingsley as BAGHEERA
Lupita Nyong'o as RAKSHA
Christopher Walked as KING LOUIE
- The CGI was done with a technique called 'Pre-Visualisation' - similar to a video game
- Their budget was $175 M
- The cost of production was $154 M
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