BELOW ARE TWO COVERS WITH THE MAIN DIFFERENCES BETWEEN BOTH NEWSPAPERS HIGHLIGHTED
THE GUARDIAN (BROADSHEET)
THE DAILY MAIL (TABLOID)
HOW ARE THE NEWSPAPERS TARGETING THEIR AUDIENCES DIFFERENTLY?
THE MASTHEADS USED BY THE NEWSPAPERS ARE A VERY IMPORTANT ASPECT OF HOW YOU SEE THEM AND WHAT YOU ASSOCIATE WITH THESE NEWSPAPERS
FOR EXAMPLE SANS SERIF FONT GIVES OFF A MORE MODERN VIBE AND IS APPEALING TO A YOUNGER GENERATION OF READERS
ON THE OTHER HAND A SERIF FONT CAN SHOW YOU HOW THEY HAVE BEEN AROUND FOR MANY YEARS AND THAT THEY KNOW WHAT THEY ARE SAYING, THEY ARE TRYING TO EARN YOUR CONFIDENCE IN THEIR REPORTING
THE GUARDIAN:
- CONSERVATIVE FONT (SANS SERIF)
- BOLD
- ATTEMPTING TO APPEAL TO AN YOUNGER AUDIENCE
- UP-TO DATE NEWS AND TECHNOLOGICAL PRESENCE
- USES BLUE AS THE MAIN COLOUR - CALMING/RELAXING COLOUR
- MINIMALIST AND NON CAPS - BREAKING CONVENTIONS
- THE MASTHEAD FOR THE GUARDIAN HAS CHANGED THROUGH THE YEARS ALONGSIDE SOCIETY - THIS SHOWS THAT THEY DON'T NEED TO STAND OUT
DAILY MAIL:
- SERIF FONT REPRESENTING THEIR MANY YEARS IN THE BUSINESS OF JOURNALISM
- ROYAL STAMP IN THE MIDDLE - APPEARANCE OF BEING APPROVED BY ROYALTY AND NOBILITY
- SIMILAR TO TYPE WRITING FONT - SYMBOL OF WRITING
- IT IS A BOLD AND EYE CATCHING FONT - ANTIQUATED
- THE FONT IS A CLASSICAL ONE - SHOWS HOW THEY ARE OLDER WITHIN THE NEWSPAPER WORLD
- PROUD OF THEIR 100 YEAR HISTORY - SAME FONT THROUGHOUT ALL OF THIS TIME
- TRYING TO LOOK LIKE A BROADSHEET AND USES HARSH BLACK FONT
- MORE LIBERAL
THE TARGET AUDIENCE OF EACH NEWSPAPER:
TABLOIDS:
- TARGETING LESS EDUCATED AND STEREOTYPICAL WORKING CLASS READERSHIP
- SENSATIONALISNG STORIES AND TALKS ABOUT: CELEBRITIES, SPORTS, GOSSIP AND HUMOUR
- POLITICAL INDICATIONS CHANGE BETWEEN CONSERVATIVE AND LABOUR
BROADSHEETS:
- AIMED AT READERSHIPS WITH HIGHER MEDIUM SOCIAL ECONOMIC LEVEL
- TALKING ABOUT CULTURE, POLITICS AND EDUCATION
- CLEAR POLITICAL INCLINATION - GENERALLY CONSERVATIVE
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