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Shelter Charity Adverts Case Study

December 15, 2017

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Media Theoretical Framework

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Todorov's Theory of Narrative

Below is a mind map detailing Todorov's theory of narrative and the steps that it follows in order to be complete

The colour theory is used to determine the appearance on a specific age group. These include: Yellow - T he colour of hope, and happiness, has conflicting associations. On one hand yellow stands for happiness, clarity, energy, optimism, intellect, honour, loyalty, but on the other, it represents cowardice and deceit. White- Is associated with light, goodness, innocence, purity. It is considered to be the colour of perfection. White means safety, purity, and cleanliness. White usually has a positive connotation. Blue - Is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. Red - T he colour of blood and fire, is associated with meanings of love, heat, sensitivity, romance, strength, leadership, courage, anger, danger, wrath, stress, action, radiance, and determination. Green - The colour of life, renewal, nature, and ene

How does The Jungle Book Market to Audiences? Part 1

Information of the Media Industries of The Jungle Book 2016: The Jungle Book 2016 has made over $1 Billion at the cinema box office alone DVD/Blue Ray Discs - Cross Media convergence and because of technological convergence there is other ways to watch and interact with The Jungle Book such as streaming services, online, gaming There is also a clear pattern of production, distribution and circulation that can be easily distinguished and is a film production from a major studio - DISNEY - which is one of the biggest media conglomerate in the world The Jungle Book in 2016 is a significant media product - one of the most successful films of all time and has taken over $100 Billion - it was also given a second life on DVD and Video Differences between the Original and the Remake: 1967: Animation - Hand Drawn Advertised mainly through posters and billboards Rated U - the movie was happier and lighthearted 2016: CGI - Computer Generated Imaging Used social

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Shelter Charity Adverts Case Study

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