Information of the Media Industries of The Jungle Book 2016:
There were two types of advertisements that they used:
ATL - obvious advertising - trailers, TV, Radio, etc
BLT - subliminal messaging - add on - not actual film - synergy - interviews
Above are some ways in which they marketed to their audience
- The Jungle Book 2016 has made over $1 Billion at the cinema box office alone
- DVD/Blue Ray Discs - Cross Media convergence and because of technological convergence there is other ways to watch and interact with The Jungle Book such as streaming services, online, gaming
- There is also a clear pattern of production, distribution and circulation that can be easily distinguished and is a film production from a major studio - DISNEY - which is one of the biggest media conglomerate in the world
- The Jungle Book in 2016 is a significant media product - one of the most successful films of all time and has taken over $100 Billion - it was also given a second life on DVD and Video
Differences between the Original and the Remake:
1967:
- Animation - Hand Drawn
- Advertised mainly through posters and billboards
- Rated U - the movie was happier and lighthearted
2016:
- CGI - Computer Generated Imaging
- Used social media and the internet to advertise
- Rated PG - darker than the original to appeal to a more adult audience
- Reliant on Celebrity endorsement
There were two types of advertisements that they used:
ATL - obvious advertising - trailers, TV, Radio, etc
BLT - subliminal messaging - add on - not actual film - synergy - interviews
Above are some ways in which they marketed to their audience
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