WHAT FACTORS CAUSE PEOPLE TO ENGAGE IN THE NEWS...
- POLITICAL PERSPECTIVE
- THE TYPE OF NEWSPAPER: ARTICLE SIZE
- WHERE YOU LIVE (WHERE THE NEWS STORY IS TALKING ABOUT)
- THE PERSONS AGE
ONE OF THE FACTORS THAT CAN AFFECT NEWS READERSHIP IS AGE...
THREE DIFFERENT GENERATIONS WHICH READ THE NEWS:
GENERATION Z:THEY WERE BORN BETWEEN 1995 - 2005
THE FIRST GENERATION TO HAVE ACSESS TO TECHNOLOGY SINCE
BIRTH
MILLENNIALS:THEY WERE BORN BETWEEN 1980'S AND 1995
LIVED THROUGH THE TURN OF THE MILLENNIUM
LIVED THROUGH THE GRWOTH OF TECHNOLOGY - SHAPED BY IT
BABY BOOMERS:THEY WERE BORN BETWEEN 1945 - 1960'S
THE FIRST GENERATION TO BE BORN IN NHS HOSPITALS
BORN INTO THE CARE FREE GENERATION OF THE 60'S
COMMON STERIO TYPES OF THE:
BABY BOOMERS:
-MORE LIKELY TO READ PRINT VERSION THAN DIGITAL VERSION OF THE NEWS - THEY FOLLOW A ROUTINE - MORE TIMES ON THEIR HANDS
-1960'S MORE LIBERAL - HIPPIE MOMENTS - FREE LOVE - NOT AU FAIT TO COMPUTERS
THE AGE OF THE AUDIENCE IS ONLY ONE FACTOR THAT CAN AFFECT THE CAUSES OF HOW PEOPLE ENGAGE WITH THE NEWS DIFFERENTLY.
-STUDY BY NEWS WORKS
-FOUND BOTH SIMILARITIES AND DIFFERENCES IN READING HABITS OF BOTH GENERATIONS.
HERE ARE SOME FACTS ABOUT HOW MILLENNIALS AND THE BABY BOOMERS CONSUME THE NEWS:
MILLENNALS:
FACTS ABOUT EACH OF THE NEWSPAPERS:
THE GUARDIAN:
- IT IS OWNED BY THE 'GUARDIAN MEDIA GROUP' WHICH IN TURN IS OWNED BY 'SCOTT TRUST LIMITED'
- THEY HAVE A CENTRE-LEFT POLITICAL STANDING
- IT COSTS £2 WEEKLY AND £2.90 ON SATURDAY
- IT ONLY REACHES 142,318 PER DAY (THIS IS NOT MUCH COMPARED TO OTHER NEWS BRANDS)
- THEIR ONLINE PAGE IS MORE POPULAR WITH THOSE AGED OVER 35, WHILE PRINT READERSHIP REACHES ACROSS ALL AGES WITH THE MOST POPULAR GENERATION BEING WITH OVER 65
DAILY MAIL:
- IT IS OWNED BY THE 'DAILY MAIL AND GENERAL TRUST'
- THEY HAVE A CONSERVATIVE POLITICAL STANDING
- IT COSTS 65P WEEKLY
- IT IS THE SECOND MOST POPULAR NEWSPAPER IN ENGLAND AMONG READERS REACHING UP TO OVER 1.2 MILLION PEOPLE EVERYDAY
- THEY HAVE SIMILAR ONLINE AND PRINT READERSHIP WITH THEIR ONLINE PAGE AMONG THE MOST POPULAR WITH NEWS PAPERS THEY REACH OVER 12 MILLION PEOPLE DAILY (MOST POPULAR WITH OVER 35) AND THEIR PRINT READERSHIP HAS HALF OF READERS BEING OVER 65'S
THE MOST COMMON READERSHIP HABITS AMONG MILLENNIALS ARE:
FILL, FIX AND INDULGE
THE MOST COMMON READERSHIP HABITS AMONG BABY BOOMERS ARE:
TRACK AND INVEST
- POLITICAL PERSPECTIVE
- THE TYPE OF NEWSPAPER: ARTICLE SIZE
- WHERE YOU LIVE (WHERE THE NEWS STORY IS TALKING ABOUT)
- THE PERSONS AGE
ONE OF THE FACTORS THAT CAN AFFECT NEWS READERSHIP IS AGE...
THREE DIFFERENT GENERATIONS WHICH READ THE NEWS:
GENERATION Z:THEY WERE BORN BETWEEN 1995 - 2005
THE FIRST GENERATION TO HAVE ACSESS TO TECHNOLOGY SINCE
BIRTH
MILLENNIALS:THEY WERE BORN BETWEEN 1980'S AND 1995
LIVED THROUGH THE TURN OF THE MILLENNIUM
LIVED THROUGH THE GRWOTH OF TECHNOLOGY - SHAPED BY IT
BABY BOOMERS:THEY WERE BORN BETWEEN 1945 - 1960'S
THE FIRST GENERATION TO BE BORN IN NHS HOSPITALS
BORN INTO THE CARE FREE GENERATION OF THE 60'S
COMMON STERIO TYPES OF THE:
BABY BOOMERS:
-MORE LIKELY TO READ PRINT VERSION THAN DIGITAL VERSION OF THE NEWS - THEY FOLLOW A ROUTINE - MORE TIMES ON THEIR HANDS
-1960'S MORE LIBERAL - HIPPIE MOMENTS - FREE LOVE - NOT AU FAIT TO COMPUTERS
THE AGE OF THE AUDIENCE IS ONLY ONE FACTOR THAT CAN AFFECT THE CAUSES OF HOW PEOPLE ENGAGE WITH THE NEWS DIFFERENTLY.
-STUDY BY NEWS WORKS
-FOUND BOTH SIMILARITIES AND DIFFERENCES IN READING HABITS OF BOTH GENERATIONS.
HERE ARE SOME FACTS ABOUT HOW MILLENNIALS AND THE BABY BOOMERS CONSUME THE NEWS:
MILLENNALS:
- THEY ACSSES NEWS BRANDS CONTINUALLY THROUGHOUT THE DAY
- 78% HAVE SAID THAT THEIR NEWS BRAND INTRODUCES THEM TO STORIES THEY WOULDN'T HAVE OTHERWISE READ
- 73% AGREE THAT THEY VISIT A NEWS BRAND WEBSITE WHEN THEY SEE AN INTERESTING STORY ON SOCIAL MEDIA
- 74% STATED THAT THEY TURN TO NEWS BRANDS TO GET A BALANCED POINT OF VIEW
- MORE LIKELY TO LOOK AT THE NEWS ON DIGITAL DEVICES
- REGUARLY 'SNACK' ON THE NEWS
BABY BOOMERS:
- MORE THAN 1 MILLION READ THE NEWS DIGITALLY AND ENJOY THE SPEED AND EASE THAT THEY CAN ACSSES THE NEWS
- AS WELL AS ENJOYING DIGITAL NEWS BRANDS THEY ALSO LIKE TO INDULGE IN NEWSPAPERS
- THEIR NEWS BRAND HABITS ARE MORE CENTRED ON A SPECIFIC TIME OF THE DAY
THERE ARE FIVE TYPES OF WAYS OF READING THE NEWS, THEY ARE AS FOLLOWS:
- FIX - ACCESS THE NEWS CONSTANTLY PROMPTED BY A NEED FOR DISTRACTIONS
- TRACK - ACCESS REGULARLY THROUGHOUT THE DAY TO KEEO UP TO DATE WITH BREAKING NEWS STORIES
- INDULGE - MAKE TIME TO ENJOY THE NEWS AS A BREAK FROM EVERYTHING ELSE IN THE DAY
- FILL - ACCESS' THE NEWS WHEN MOVING FROM ONE PLACE TO ANOTHER TO PASS THE TIME
- INVEST - READ THE NEWS REGULARLY TO GET AN IN-DEPTH PERSPECTIVE ON NEWS STORIES
FACTS ABOUT EACH OF THE NEWSPAPERS:
THE GUARDIAN:
- IT IS OWNED BY THE 'GUARDIAN MEDIA GROUP' WHICH IN TURN IS OWNED BY 'SCOTT TRUST LIMITED'
- THEY HAVE A CENTRE-LEFT POLITICAL STANDING
- IT COSTS £2 WEEKLY AND £2.90 ON SATURDAY
- IT ONLY REACHES 142,318 PER DAY (THIS IS NOT MUCH COMPARED TO OTHER NEWS BRANDS)
- THEIR ONLINE PAGE IS MORE POPULAR WITH THOSE AGED OVER 35, WHILE PRINT READERSHIP REACHES ACROSS ALL AGES WITH THE MOST POPULAR GENERATION BEING WITH OVER 65
DAILY MAIL:
- IT IS OWNED BY THE 'DAILY MAIL AND GENERAL TRUST'
- THEY HAVE A CONSERVATIVE POLITICAL STANDING
- IT COSTS 65P WEEKLY
- IT IS THE SECOND MOST POPULAR NEWSPAPER IN ENGLAND AMONG READERS REACHING UP TO OVER 1.2 MILLION PEOPLE EVERYDAY
- THEY HAVE SIMILAR ONLINE AND PRINT READERSHIP WITH THEIR ONLINE PAGE AMONG THE MOST POPULAR WITH NEWS PAPERS THEY REACH OVER 12 MILLION PEOPLE DAILY (MOST POPULAR WITH OVER 35) AND THEIR PRINT READERSHIP HAS HALF OF READERS BEING OVER 65'S
THE MOST COMMON READERSHIP HABITS AMONG MILLENNIALS ARE:
FILL, FIX AND INDULGE
THE MOST COMMON READERSHIP HABITS AMONG BABY BOOMERS ARE:
TRACK AND INVEST
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